Testimonials

Soapbox Campaign Co. brings a level of strategic thinking that's hard to find. I brought Pamela in for strategy support on a recent project, and she's been a sharp, reliable sounding board who tests ideas properly and offers practical, honest advice grounded in real campaign experience.

We first worked together on the Dickson community independent campaign at the 2025 federal election, where I saw how she brought structure and energy to a fast-moving grassroots effort and got the best out of everyone involved. That experience made Soapbox an easy choice when I wanted a strong partner on my own work. I'd recommend Soapbox to anyone who wants experienced, down-to-earth strategic support.

Pamela is an amazing resource for independent campaigns. She gave me a massive kick start in election strategy - showing me past election and social demographics on an interactive map (great for electoral interpretation), and how to compose the numbers for a win strategy.

Pamela's enthusiasm for independent campaigns is vast and infectious - all our conversations have been fun, informative and helpful.

As a small business owner running a laser and skin rejuvenation clinic in Annandale in Sydney's Inner West, I knew I needed to do more with my marketing, but honestly, I wasn't sure where to start. Pamela was recommended to me by a colleague, and I'm so glad I took their advice.

Pamela took the time to really understand my business and my clients. She then showed me who my ideal clients actually are and where they're located, using demographic data and mapping that I never would have found on my own.

It completely changed the way I think about advertising. Instead of simply boosting posts and hoping for the best, I now have a much clearer understanding of who I'm trying to reach, where to find them, and how to make my marketing budget work harder.

Pamela has also helped give my social media a clear strategy and direction. She explains everything in plain English, makes it easy to understand, and most importantly, makes marketing feel achievable rather than overwhelming.

I'd highly recommend Soapbox to any small business owner who wants to stop wasting money on marketing and start putting their budget to work in a much smarter way.

Pamela understands what it takes to turn a big idea into collective action. She brings sharp strategic thinking, practical advice and a clear commitment to helping communities make themselves heard.

What stands out to me is her ability to see the ambition behind an idea while asking the questions that make it stronger. She brings clarity, direction, expertise and heart, the critical qualities that matter when you're building a movement.

I highly recommend Pamela and Soapbox Campaign Co. to anyone working towards meaningful change.